The Meeting | 2022 Schedule
Subject to Change
Monday, September 19
Kick-Off Event: 6:30pm, Nick Martini (Stept Studios)
Tuesday, September 20
Speakers Session 1: Steve “Stix” Nilsen (Liquid Death) + Chris Miller (Ben & Jerry’s)
Topic: Independence, humor, individualism and activism as the cornerstones of business success.
Speakers Session 2: Micah Abrams (Outside Media), Brendan Gahan (Mekanism)
Topic: Cross-platform engagement, bundling content, unbundling access, and activating audiences across multiple touchpoints
Speakers Session 3: Melanie Strong (NEXT VENTŪRES), Barrett Christy (former Olympian, Gnu)
Topic: Brand start-ups, building with community through athlete engagement and ownership, and applying new tools to get more people involved in the outdoors in new ways.
Wednesday, September 21:
Speakers Session 1: Issa Sawabini (Fuse), Jason Brown (NTWK)
Topic: New avenues for connecting with consumers, owning your distribution channels, and the relationship between brand, influencers, and fan communities.
Speakers Session 2: Lindsay Yaw Rogers (Raw Strategy), Lisa Burnes
Topic: Reckoning with the evolving relationships between athletes, ambassadors and brands.
Examining how to build a better, more sustainable model for partnerships, community, and authentic storytelling that benefits brands, ambassadors, and audiences.
Speakers Session 3: TBD